Google loses $110 million a year through "I'm Feeling Lucky"
There's not much to see on Google's main search page, and perhaps simplicity is one of the keys to Google's success. When searching Google, you are given two options: “Google Search” or “I'm Feeling Lucky.” By clicking the former, you are given that familiar list of search results; by clicking the latter, however, you are automatically redirected to the first search result, bypassing the search engine’s results page.
besides the fun factor, the idea behind the “I'm Feeling Lucky” feature is to provide the user with instant connection to the precise page they are searching for, thus saving them time that would normally be spent perusing endless search results. Sounds harmless enough, right? Not so fast. Because “I'm Feeling Lucky” bypasses all advertising, it is estimated that Google loses about $110 million per year in advertising-generated revenue. So why in the world would any Fortune 500 company not patch such a gaping leak? "It's possible to become too dry, too corporate, too much about making money. I think what's delightful about 'I'm Feeling Lucky' is that it reminds you there are real people here," Google Executive Marissa Mayer told Valleywag, an online tech-blog.
besides the fun factor, the idea behind the “I'm Feeling Lucky” feature is to provide the user with instant connection to the precise page they are searching for, thus saving them time that would normally be spent perusing endless search results. Sounds harmless enough, right? Not so fast. Because “I'm Feeling Lucky” bypasses all advertising, it is estimated that Google loses about $110 million per year in advertising-generated revenue. So why in the world would any Fortune 500 company not patch such a gaping leak? "It's possible to become too dry, too corporate, too much about making money. I think what's delightful about 'I'm Feeling Lucky' is that it reminds you there are real people here," Google Executive Marissa Mayer told Valleywag, an online tech-blog.
